
For many business owners, the value of their business is closely tied to their retirement, legacy, and future financial security. Yet too often, owners wait until they are ready to exit before discovering gaps that can reduce business value or make a successful transition more difficult.
This presentation is designed to help business owners understand the key factors that drive business value and why proactive exit planning matters long before a sale or transition takes place.
During this session, SVA professionals will share practical insights on how owners can strengthen the value of their business, reduce risk, and better prepare for future opportunities – whether that means selling the business, transitioning ownership internally, or planning for retirement. Attendees will leave with a clearer understanding of what buyers look for, common issues that impact value, and steps they can take today to improve long-term outcomes.
Key Takeaways:
About the Speakers:


Wednesday Oct 21, 2026
11:45 AM - 1:00 PM CDT
Wisconsin Trade Center
8401 Greenway Blvd, Middleton, WI
If you park in back, there is an awning that says Conference Rooms, and if you go in those doors it will be down the hall to the left, before the skywalk. If you park in front, follow the signs to the Conference Room or Skywalk.
This event is FREE for members as a Member Benefit.
The fee for non members is $30.
Coty Brown
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