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SECOND HARVEST EXPANDS TO PROVIDE MORE HEALTHY AND NUTRITIOUS FOOD

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February 13, 2017

Officials from Second Harvest Foodbank of Southern Wisconsin and American Family Insurance announced today the successful completion of the first phase of Second Harvest’s Food. Health. Hope. Campaign. This phase of the campaign included raising $2 million to pay for an expansion of its facility on Madison’s eastside, and completing the primary construction of the new expansion. As a result, Second Harvest is now able to:

  • Store and distribute significantly more healthy and nutritious fresh and frozen food
  • Process more food faster to decrease turnaround time
  • Handle incoming and outgoing food more safely and efficiently through traffic flow reconfiguration and more shipping/receiving bays

“For many years Second Harvest has placed an emphasis on providing nutritious food to our neighbors in southwestern Wisconsin who are struggling to put food on their tables,” said Dan Stein, president & CEO of Second Harvest. “We knew we needed to make significant changes to our building to give us the ability to provide more fresh and frozen product. Thanks to many generous donors like American Family Insurance Dreams Foundation, Inc., we can now take advantage of opportunities we would have had to turn down previously because of space limitations.”

The first phase of the Food. Health. Hope. Campaign was privately funded by numerous organizations, foundations, and individuals, including a lead gift of $500,000 by American Family Insurance Dreams Foundation.

“We’re delighted to partner with Second Harvest Foodbank as it continues its work to end hunger in our Wisconsin communities, and to do so by providing more healthy, nutritious food to families in need,” said Bill Westrate, American Family Insurance chief operating officer and Second Harvest Food Bank of Southern Wisconsin board member. “We support the efforts of organizations like Second Harvest that provide vital services and support in the communities where we live, work and do business.”

The construction included adding freezer and cooler space, adding new shipping and receiving bays, increasing volunteer space used to process food, and relocating some office staff to a new facility. With the new addition and other reconfigurations, Second Harvest was able to increase their total capacity by 35% to approximately 1.7 million pounds of food.

In addition to celebrating the end of phase one of the project, Second Harvest is now hoping to raise $200,000 from the public to help keep the new space filled year-round. For every $1 raised they can provide three meals. To donate, visit SecondHarvestMadison.org/FHH.

Contact:
Lisa Gundlach, Major Gifts Officer
lisag@shfbmadison.org, (608) 216-7212