Pop Dot Supports Historic Product Launch
April 25, 2017
Sausage-maker, Johnsonville, is entering the chicken category with its newest product innovation: Flame Grilled Chicken. This spring’s rollout to grocery stores nationwide will represent the company’s largest product launch in its 71-year history. To assist in its strategic sales and marketing efforts, Johnsonville tapped Wisconsin-based agency, Pop-Dot.
“It’s always an honor to be called on by Johnsonville,” said Jason Fish, President at Pop-Dot. “They’re a highly-respected company with a long history of success, due in large part to a culture that values innovative thinking–of which Flame Grilled is a perfect example.”
Pop-Dot’s work on Flame Grilled Chicken is only the latest collaboration between the Madison-based agency and Johnsonville. Sales and marketing materials designed by Pop-Dot for the launch won an American Advertising Award. Pop-Dot’s work for Johnsonville has also included packaging designs, merchandising concepts, brand development and more.
“Working with members of Johnsonville’s Innovation Center in Chicago, and the marketing team at the Sheboygan Falls headquarters, is very collaborative,” said Ray Andrew, Creative Director at Pop-Dot, who consulted on Johnsonville’s newly-released logo refresh. “Opinions are always respected, and egos put aside. This allows for the best ideas to manifest.”
In addition to Johnsonville, Pop-Dot’s client roster shows an agency that can punch above its weight. It includes the likes of Colony Brands–a billion-dollar retail powerhouse with nearly two dozen brands and affiliated companies under its umbrella, adhesives ground-breaker Glue Dots International, Italian cheese manufacturer Grande Cheese Company, the highly-venerated Jazz Institute of Chicago, nationally-renowned healthcare service provider Erdman, and more.