Middleton Cycle Says Goodbye
November 21, 2017
To our loyal Middleton Cycle customers,
It has been our pleasure serving you and your families' bicycling needs for over 45 years. We have thoroughly enjoyed being a member of the Middleton community, part of the Madison bicycling community, and part of your lives.
With mixed emotions, I share with you that the time has come for me to move on and pursue new opportunities in my life. I will be closing Middleton Cycle, and our last day of business will be Monday, November 27. I am stepping out of the bicycle business, but will be leaving you in good hands.
I have sold my Middleton Cycle business to Wheel & Sprocket, a second-generation family-owned bicycle retailer with 8 locations in Milwaukee, Fox Valley, and Chicago. I will remain as the property owner and I am pleased to have Wheel & Sprocket as my tenant.
I had many options of who to do business with in this space. In the end, I felt strongly it should remain a bicycle store. I've chosen a partner in whom I have confidence, that will make me proud, and most importantly, will take care of you, my customers. The Kegel family and the entire Wheel & Sprocket team will be a great asset to our community as they run a great business and care deeply about the cycling community.
Wheel & Sprocket will be performing a remodel of this store over the winter and will re-open in the Spring of 2018.
We hope to see you in the store again before our last day.
Thank you for letting us be part of your lives for the last 45 years – it’s been a great ride.
Dan And the Middleton Cycle Team: Debbie, Spence & Janet